Leading With Purpose

Oxford Virtual Executive Education Program

Next Cohort: April 23 – June 18, 2025

Learn how to drive positive societal and environmental impact by creating enduring mutual value. Join expert practitioners, Oxford professors, and a community of purpose-driven peers as you explore this better way of seeing and doing business.

Drive Positive Impact

If you are a senior leader with a deep conviction that business should be used as a force for good, this program could be for you.

It offers the skills, tools, and network you’ll need to ensure your company is making the world a better place, while also performing at the highest level.

Hands-on training, Oxford-style tutor groups, and expert-led sessions will be spread across nine weeks to accommodate your existing commitments.

Hear From Experts

Learn from seasoned practitioners speaking candidly about their own leadership experiences at top organizations and gain access to the latest research shared by leading professors. Please note that speakers may vary.

  • Matthew Barzun

    Former U.S. Ambassador to The UK & Sweden

  • Marya Besharov

    Professor, Organisations & Impact, Oxford University’s Saïd Business School

  • Melanie Dulbecco

    CEO, Torani

  • Sue Garrard

    Former EVP, Sustainable Business Development & Communications, Unilever

  • Karim Harji

    Programme Director, Oxford Impact Measurement Programme

  • Sandra Manolescu

    Regional President, Europe, Royal Canin

  • Charles Wookey

    Former Ceo, a Blueprint for Better Business

  • Nathalie Seddon

    Professor of Biodiversity, University of Oxford

  • Erin Meezan

    Chief Sustainability Officer, JLL

  • Gavin Long

    Executive Director, EoM; Co-founder & Partner, Acacia Group

  • Jyoti Guptara

    Author of Business Storytelling: from Hype to Hack

  • Alastair Colin-Jones

    Senior Director, Business Transformation & Learning, Mutual Value Labs

  • "The program helps leaders to innovate, to elevate their knowledge, and to ignite their ‘why’. It gives them a science-based framework."

    Tamer Kadry
    General Manager MW India & Vice President New Markets, Mars Wrigley

  • “The Economics of Mutuality shows us that we can do well and we can do good at the same time. The myth that ‘for us to win, someone else needs to lose’ must be busted.”

    Nuno Gonçalves

    Senior Global HR Executive;
    Former VP of Talent Management & Executive Development, Nike 

  • “The Economics of Mutuality will have profound influence on business practice, education and research over the coming decades.”

    Colin Mayer CBE
    Former Dean and Professor, Oxford University’s Said Business School 

The Program

  • 9 Weeks

    2 hours live teaching, 1 hour in tutor groups, and 2 hours self-paced learning each week

  • Virtual

    Rich blend of interactive and individual online learning  –  accessible from any location around the world

  • Accredited

    Official certificate issued by Oxford University’s Saïd Business School upon completion of the program

Join a Community of Practice

As well as learning alongside other senior leaders during the program, you will gain access to a global network of 450 graduates. The logos below represent a selection of companies that have enrolled their executives over the past 8 years.

  • “Attending the course has changed the way I lead because I’m more confident and aware that it’s possible to find solutions and measurement for some of the issues that we thought were softer.”  

    Rahul Malhotra
    Head of Group Brand Strategy & Stewardship, Shell

  • “Driven by the Economics of Mutuality model, Royal Canin has become the sector’s most valuable brand and the most successful Mars Inc. business, tallying 20 years of double-digit revenue growth.”

    Loïc Moutault
    Global President of Petcare, Mars, Inc.

  • “The Economics of Mutuality has enabled me to see the capabilities my business has to engage with partners to bring profitable solutions to the problems of people and planet.” 

    Mandikova Drahomira
    Group Chief Sustainability Office, Asahi Group Holdings 

Learn How to Apply an Impact-Driven Operating Model

The program will teach you how to implement the Economics of Mutuality  –  a proven operating model that drives superior value creation through impact-led management practices.

Powered by digital tools, it equips companies to generate enduring mutual value for the benefit of multiple stakeholders by addressing societal and environmental challenges.

Practical and scalable, the model enhances business performance by embedding purpose-driven strategies and metrics into day-to-day operations.

  • Purpose Opportunity Identification

    Uncover new opportunities by engaging purpose as strategy – pinpointing societal or environmental challenges to address that are relevant to your capabilities and industry. This fertile ground for growth and impact is where your company's interests meet collective interest.

  • Growth Strategy Development

    Gain unparalleled insight into your ecosystem of stakeholders – understanding root causes behind key pain points. Expand your visibility of value creation opportunities and surface value erosion risks to be mitigated, such as breakdowns in trust or misallocation of resources.

  • Impact-Led Solution Design

    Design profitable and scalable business solutions that enable your company to create and capture value across your ecosystem. Use financial and non-financial management metrics to reveal the whole picture and provide leading indicators of performance and impact.

  • Capability Building

    Transform your company’s operations and culture by developing mutual practices and mindsets through our learning and engagement offerings. Boost employee motivation and retention by upskilling and aligning your organization behind a common purpose.


Alumni Testimonials

We asked graduates of the program to share their key highlights and takeaways from the course.

Join a Growing Movement

The Economics of Mutuality operating model emerged from a multi-year business innovation program developed by Mars that engaged a range of cross-sector partners including Oxford University’s Said Business School. The program delivered proof of concept practical application across business units, sectors, and markets along with teaching curricula and case studies.

The team behind the program spun out of Mars in 2020 to advance and implement the operating model more widely. Under the independent brand of the Economics of Mutuality Alliance, a partnership of two non-profits and two for-profits including Mutual Value Labs, they now collaborate with companies, investors, universities, and NGOs around the world to serve the common good.

This executive education program offers a gateway into a dynamic and growing movement that is advancing better business. Click the button below to find out more about the course and how to apply.